Sales Simplicity Software, the widely acknowledged North American leader in Sales Automation, CRM, Marketing, and Reporting tools for home builders, today announced that it has signed its 225th home building client. The builder who put Sales Simplicity "over the top" is Desert View Homes, of El Paso Texas. Desert View Homes is number 94 on the "Builder 100" list of the top 100 builders.

Coming off a big win at the Constructech awards ceremony (Vision Award, Gold category), Sales Simplicity has already added 16 new home builders so far this year and expects more than 22 new builders by year end. The builders purchasing Sales Simplicity tend to be companies starting between 50 and 3,000 homes annually, although 2008 has brought larger builders than in previous years.

Today, Sales Simplicity has the only homebuilder application that integrates all of the necessary front-office tools to manage Prospects, including eLeads, CRM, Inventory, Design Center, Contracts and Change Orders, Marketing, Reporting, and Automated Workflow Communications. These features are all managed in one easy-to-operate web-based tool, driven by "Application Streaming" for speed and performance, and accessing a single SQL database. Additionally, the application fully integrates with leading options-on-line packages for at-home new customer selections.

"The fact that we continue to be so successful in this tough market is due to the merit of our product, the cost-saving potential of our application, and the wide range of its functionality," said Sales Simplicity's Barry Forbes. "Builders are positioning for the next turnaround and Sales Simplicity Software is their choice".

About Sales Simplicity
Sales Simplicity Software, Inc., based in Chandler, Arizona, is the creator and marketer of leading sales automation, CRM, marketing and eLead management tools for new single-family, semi-custom and custom homes; condo and multi-family builders; developers and new-home realtors; and apartment sales and rental agents.

A multiple-award-winning, web-based package, Sales Simplicity is the leading sales automation, contact management, and CRM tool for production homebuilders. Among its growing list of customers are fourteen of the top 200 builders, including Arbor Homes, Armadillo Homes, Brookfield Homes, Capital Pacific Homes, CBH Homes, Essex Homes, Main Street Homes, The Baker Companies, and On Top Of The World Communities, and recently Desert View Homes.