“Buyers’ Remorse” Rules the Sales, CRM and Marketing

Sector for Home Builders Who Didn’t Choose Sales Simplicity.

Sales Simplicity Software, the widely acknowledged North American leader in Sales Automation, CRM, Marketing and Reporting tools for home builders, today announced that more than 45% of its 2008 sales were to builders who elected to remove an inadequate Sales/CRM system and replace it with Sales Simplicity.

“Given the substantial costs and time needed to tear out an older system and implement Sales Simplicity,” said Sales Simplicity’s Barry Forbes, “this surge in ‘replacement sales’ underscores the degree of the builders’ pain and dissatisfaction with competing Sales/CRM systems that just don’t pass muster.”

Sales Simplicity, a multiple Constructech Gold Award winner, is renowned industry-wide for its quick start-up and ease of use. One application handles everything – sales, e-lead management, CRM, inventory selections, design center, contracts and addendums, marketing, reporting, and automated communications.

Indeed, new builder clients credit Sales Simplicity Software with offering all the necessary front-office tools in a single, integrated application, all reading from a single SQL database. There are no confusing “bolted-on” modules for essential functionality, such as prospect management, e-leads and integrations, and therefore no punitive added-on “module charges.” Prospect, buyer, and homeowner records are available companywide to everyone who has permission to access the system. Moreover, all “scripted” tasks auto-populate and are “trackable” across the entire Sales Simplicity system with a single point of entry.

"This year, we have seen a remarkable number of conversions from competing Sales/CRM systems to Sales Simplicity Software,” said Forbes. “A surprising number of home builders quickly realize they have inadequate systems and tools in an extremely challenging marketplace. Conversely, the satisfaction level among Sales Simplicity users is the highest in the industry. We have the tools and builders are well aware of it.”

About Sales Simplicity

Sales Simplicity Software, Inc., based in Chandler, Arizona, is the creator and marketer of leading sales automation, CRM, marketing and eLead management tools for new single-family, semi-custom and custom homes; condo and multi-family builders; developers and new-home realtors; and, apartment sales and rental agents.

A multiple-award-winning, web-based package, Sales Simplicity is the leading sales automation, contact management, and CRM tool for production homebuilders. Among its growing list of customers are fourteen of the top 200 builders, including Arbor Homes, Armadillo Homes, Brookfield Homes, Capital Pacific Homes, CBH Homes, Essex Homes, Main Street Homes, The Baker Companies, On Top Of The World Communities, and, recently, Desert View Homes.